68% Engagement lift
12% Fraud reduction
Identity Health Score
Tricia Bayne
Product Designer
Work
Case Studies
40% Interaction rate
8% Free-to-paid conv.
Digital Identity Manager
Drive conversion by giving users control and peace of mind
20% Plan save rate
19K Daily active users
FICO Score Planner
Empower users to achieve their credit score goals
Process
How I work
A brief tells me what stakeholders want. Research tells me whether that’s supported. I follow where it leads — and sometimes it leads somewhere no one expected.
Context is everything
Before I sketch anything, I need context. What users are doing, what competitors have tried, what engineering allows, and what constraints actually matter.
Design for the anxious user
In financial and identity products, the users who matter most are confused, worried, or overwhelmed. If the experience works for them, it works for everyone.
Trust is a material, not a feature
In high-stakes products, you can’t add in some trust at the end. Every interaction either builds it or erodes it. I design for the skeptical user, not just the engaged one.
Tools accelerate. They don’t originate.
I’ve been deliberately building fluency with AI and new tools because moving faster matters. But speed is only useful if you’re going in the right direction. The judgment calls are still mine.
About
A little about me
I’m Tricia, a Senior Product Designer based in Austin, Texas.
Most of my recent work has been designing financial and identity protection products — the kind where getting it wrong costs someone real money or real peace of mind. Dark web alerts. Credit score explanations. Fraud recovery flows. The work is about taking information people find confusing or scary and making it legible enough to act on.
I’m deliberately building fluency with AI. The more I learn, the less focused I am on what it can generate and the more interested I am in finding where human judgment matters and how I can apply it.
Outside of work, I like to explore Austin’s trails with my whippet, Portia (when the weather cooperates). I also enjoy baking and make what I’ve been told are the perfect brownies.
Key skills
Product Design Interaction Design UX Research Design Systems Information Architecture Accessible Design A/B Testing Prototyping Consumer Fintech B2B2C Information Design Figma
What others have said
“
Tricia has done a remarkable job with product design for both IHS and DIM. She’s willing to take any feedback, give it a thorough thought and do the right thing for the product. Love having her on the team and appreciate all her contributions.
Mithila
Director Product Management
“
Tricia was thrown into the middle of the Connected Solutions project and asked to create workflows for the Global Product Catalog and Tenant Product Configuration. These unanticipated workflows are necessary to finalize the Salesforce (SF) Commerce Cloud implementation. Her ability to research new systems and self-manage complex work negated delays to the project, which is the typical result of adding additional scope.
Allen
Director Product Management
“
I’d like to give a shoutout to @tbayne for all her help on Unity Console. She has been so organized and methodical with documentation and getting us set up for V2. It has made everything run so much more smoothly and we are catching all the moving parts to make sure we move forward strong!
Loraine
Senior Product Manager
“
Throughout the past several months, Tricia has taken on numerous challenging assignments often characterized by ambiguity and undefined parameters. Despite these hurdles, she has consistently risen to the occasion and delivered exceptional results. Notably, both Loraine H. and Allen R. have independently expressed their satisfaction with Tricia’s work and the collaborative environment she has fostered. Tricia’s approach to tackling these assignments has been nothing short of impressive. Her resilience, dedication, and professionalism are evident in their outcomes. It is with great appreciation that I acknowledge Tricia’s contributions and recommend her for this well-deserved recognition.
Michael
Product Design Manager
“
Tricia has done a great job stepping in on Console V1 needs. She is GREAT at working within the constraints provided by product. Her work reconciling various designs vs. what has and will be implemented was a difficult and tedious task, but her attention to detail and positive attitude was very much appreciated! Tricia is such a pleasure to work with.
Beth
Senior Product Designer
Recognition
- Collaborate to Win Spot Award (2017, 2022, 2024 × 2)
- ECSeptional Team Award — Digital Identity Manager (2023)
- Innovation Award (2022)
How I built this site
The design system came before any code. I defined the token architecture in Figma: color scales, type scale, spacing, and component specs. Then I used Claude to build within those constraints. A CLAUDE.md file set the rules; a token audit script caught violations. Every value in the code traces back to a variable I named.
This is how I think about working with AI tools: set the rules first, then let them work quickly within those rules. The judgment stays with the designer.